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But Won’t You Bilk Me If I Pay By The Hour?
After a long search, you’ve finally found the perfect web designer. Her examples are beautiful, she has fantastic references, and her process looks great. But she bills by the hour, and that has you...
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Be An Airline Pilot, Not An Astronaut
Is your project like sending a rocket ship to the moon, requiring even the tiniest detail to be specified exactly up front? Or is it more like a flight from Los Angeles to New York, with a general and...
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Fixed Price or Hourly: Is There a Better Way?
Previously we discussed the pros and cons of fixed price vs. hourly contracts. We followed up with a discussion about the difficulty of estimation, the importance of setting a “least acceptable...
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Getting the Most Out of Your Online Marketing
Welcome! We’re so glad you’re here. In the eleven years we’ve been in the online marketing business, similar questions keep coming up from clients and prospects all throughout the arc of our...
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Tell Me Your Budget Or You Get a Camry
I want a new car. An automatic. I want leather seats, a moonroof, and a built-in GPS. I want it to drive comfortably and last a long time. So… what’ll that cost me? What? You want to know my budget?...
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A Website Is a Process, Not a Project
“A website is not a project but rather a process of continuous improvement.” – Gerry McGovern McGovern points out the hard truth that most companies completely budget their web efforts incorrectly; as...
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How Healthy Is Your Website?
Mike goes to his doctor for a routine checkup and hears bad news. The doctor tells him he needs surgery and must change his diet and exercise habits immediately. He does as he’s told. He eats better....
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